In the world of B2B marketing, balancing physical and virtual events while staying agile is no easy feat. It takes creativity, adaptability, and a keen understanding of connecting with your audience meaningfully. In this episode of the Demand Bites podcast, we’re thrilled to welcome Samantha Ranieri, Senior Field Marketing Manager at Brandwatch and Cision. Samantha brings years of experience navigating the ever-changing landscape of field marketing and demand generation, making her a trusted expert for marketers looking to level up their game. In just 15 minutes, Samantha and our host, Ross Howard, dive into the field marketing role and how it bridges the gap between sales and marketing teams. Samantha shares her insights on the ongoing evolution of physical and virtual events, personalisation strategies that resonate, and how to optimise demand generation efforts to drive real results. Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.Chapter Markers[[[[[[[[LinksSamantha Ranieri on LinkedInCision on LinkedIn Brandwatch on LinkedIn