It's hard to be intellectually honest in the age of social media. Nobody knows that better than Luke Tulloch, a personal trainer, educator, and neuroscientist by training.

Luke joins will to discuss being a fitness professional and a thinker, and how he finds satisfaction in making the complex simple. We talk about the value of subtractive thinking in fitness pursuits, and decision-making in the face of uncertainty. Luke talks of his drive to succeed in a field with less clearly-delineated career paths, how he came to pursue a more minimalist lifestyle, and what that means to him.