In this conversation, Jonathan Spangler, CEO & Founder of Ciari Guitars, talks about the importance of doing the research to establish a market, acquiring a patent for the unique points of your product if possible, and de-risking the innovation process at every phase. 

Spangler's company, Ciari Guitars, recently launched the first pro-player, gig-ready travel guitar. It folds mid-neck so it can easily fit underneath an airplane seat. Spangler's background is as a patent attorney for primarily medical device companies and clients. Starting his own music-based company has been the adventure of a lifetime.