Definitely, Maybe Agile
Definitely, Maybe Agile
Peter Maddison and Dave Sharrock
There Are No Safe Bets in Business Anymore
14 minutes Posted Jul 3, 2025 at 11:00 am.
Welcome to Definitely Maybe Agile
The Oxymoron of Taking Safe Bets
Better Tools for Exploration
Segmenting Customers for Better Testing
The Myth of Competitor Feature Parity
Digital Transformation Pitfalls
Breaking Down Changes into Measurable Cycles
Key Takeaways
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Show notes

In this episode, Dave and Peter explore why "safe bets" in business can be the riskiest moves today. They unpack the shift from long-term plans to fast, testable experiments, and why companies must embrace uncertainty to stay competitive. Topics include digital transformation pitfalls, cultural resistance to change, and the importance of alignment over tech.

Key takeaways:

  • Shorter cycles are essential
  • There are no safe bets anymore
  • Alignment matters more than technology

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