Andy Paul is one of the world’s foremost experts on sales and sales enablement. His new book, Sell Without Selling Out, is an instant best seller.

On today’s episode, Andy joins me to tap about the different between persuasion and influence.

We also talk a little bit about objection-handling and some of the ridiculous sales training we’ve seen over the years, before we get into what Andy calls the Four Pillars of Selling In.

Do you appreciate the difference between persuasion and influence? It’s more than just semantics.

You should pick up the book. 

You can also find and connect with Andy here.

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