Arcos Dorados (Golden Arches in English) is the world’s largest independent McDonald’s franchisee. It has restaurants across Latin America and the Caribbean. Founder Woods Staton says purpose is a work in progress for his company. But having core principles helped Arcos Dorados keep the doors open – with minimal layoffs – during the COVID-19 pandemic. In this candid conversation, Staton describes his lifelong mission to prove that a highly successful business leader can also be socially responsible.