Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :) Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker.Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk.Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website

Intro

University and your view on education

The power of statistics

You should always ask why

The doorman fallacy

Consumer psychology

Why you should dare to be trivial

Building talkability into a product

What got your interested in marketing?

How most businesses are optimised

User imagery vs target audience

How you become the perfect brand

Evolutionary psychology and products

The importance of longitudinal questions

Why new ideas are slow to take off

Rebrands and longevity

Brands lead to better products

What don't people like about advertising?

Psychological value

Happiness