Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.Timestamps:1:17 The Story behind Calm App5:36 Create a freemium model. CALM put out free sounds — stories on youtube7:40 Offer multiple payments options10:34 Use Hashtags As Your Research Tool Pre-Launch12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)18:05 Why A Strong Vision Is the Secret Ingredient of a Successful BusinessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
