Show notes
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.Timestamps:2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?5:28 - Use customer service as a marketing tool8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy10:58 - Create partnerships with companies, charities and local events12:49 - Encourage Your Customer’s To Share On Social Media.14:09 - Create fun, silly, relatable events to gain traffic and brand awarenessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected] Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
