Show notes
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs. Timestamps:2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs4:30 – MVMT Using High Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.10:10 – Building A Strong Tribe Will Lead To More Sales12:30 – Why You Should Create A Best Sellers Section On Your Website 14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected] Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
