Show notes
In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).Timestamps:1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each3:40 - Use KPI's That Are Meaningful To Your Business8:43 - Hyper Target Your Customer Basis With Personalized Content11:40 - Make Sure Your Unit* Economics Work Before You Grow15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy17:40 - Implement A Referral Marketing ProgramABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & AccountingABOUT SEAN AZARI:In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.Connect with Sean:Instagram @Sean_AzariFacebook @azarimediaTwitter @Sean_AzariEmail: [email protected] Agency: Breakthrough SocialHis eCommerce Brand: Rebhorn
