This episode is the second in our four-part series reviewing works by Dr. Gregory M. Jones. Today, we explore Fused: The Seven Deadly Sins of Digital Transformation, which unpacks the critical challenges businesses face when undertaking a digital transformation. Dr. Jones identifies seven “deadly sins,” or common pitfalls, that can derail these initiatives if not properly addressed.

We’ll break down each “sin,” discussing how organizations can avoid these missteps and leverage actionable insights for more effective digital transformations. Tune in to gain valuable perspectives on overcoming the obstacles of digital change.

"Fused" by Gregory M. Jones is published by Castalia Holdings and is available from a range of re-sellers:

• ⁠⁠Barnes & Noble⁠⁠
• ⁠⁠Amazon⁠⁠