How do you sell a product when you're facing challenges such as negative attitudes, crowded marketplace, or unexpected occurrences like the coronavirus? You think positively and turn to sales experts like Rick Ardito. Currently Rick is the national sales director for Bugatti Group where he's selling an innovative collection of torch lighters but he's help sell everything from humidors to premium cigars. He shares his experience and reasons for remaining positive and reveals tricks of the trade, including how mentioning a popular coffee franchise can get you out of many uncomfortable situations.