This interview features two brothers, Alec and Bradley Rubin, who in recent years have carried on their family's tradition of cigar making with their own brand, Alec & Bradley. The Rubin brothers discuss their family's approach to business and brand building and reveal how they're putting their own twist with their own cigar blends and brands. They talk about the youthful wave gripping the traditional premium cigar industry and what's head for them and their company.