In this life-enhancing episode, Matt and Chris venture into the futuristic world of tech entrepreneur and biohacker Bryan Johnson, clarifying along the way that he’s not the ACDC frontman.
They examine Johnson's Project Blueprint and 'Don't Die' movement—a quest for indefinite lifespan extension through supplements and lifestyle changes—and consider whether their apprehension means they are actually death lovers gorging themselves each day on death burgers and life-draining whiskey.
The decoders analyze his carefully crafted appearance and branding, considering how he presents himself as a revolutionary figure but in reality seems to be peddling some familiar tropes, along with a supplement line and some expensive blueberries.
As usual, they consider the rhetorical moves, parasocial manipulations, and the likelihood for the lofty claims to become a reality.
One thing that is clear by the end: Bryan Johnson is certainly not a modern-day vampire.
Links
- Tracing Woodgrains thread on Bryan Johnson
- Blocked and Reported: Episode 199: Was The Naked Man In The Woods Vindicated, Or Is The Naked Man In The Woods Douchey As Charged, Or BOTH??
- Blueprint by Bryan Johnson
- Fortune article on Bryan Johnson's Dont Die Dinner with Huberman and the Kardashians
- Bryan Johnson YouTube: I'm Starting A Revolution
If you want to support the show, join us at: https://www.patreon.com/DecodingTheGurus