Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software. Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software developers for more successful projects. In this episode,  Sara is joined by Greg Ross-Munro and Gregg &quot;3G&quot; Hilferding. Tune in to hear them discuss:<ul><li>Why everyone should learn about software development</li><li>How clients can get better outcomes from their software development partners</li><li>Sourcetoad&apos;s philosophy on software development vs. other development agencies</li></ul>

Intro to Software Development Methodologies

Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.&nbsp;We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.