Welcome to Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing.

This week we are chatting paid media, starting at the ground level, what is paid media, how do you measure success, where do you spend your money and what do you need to do to ensure campaigns are successful. 

We also talk the latest in Digital news, covering some enhancements to a Google tool, Twitter bringing back the blue tick, Instagram live, the ability to get on an aeroplane to nowhere (yes, you can actually do that) and much much more. 

You can learn more about Marriott Digital Services at: www.mdsdecoded.com

You can also learn more about the things mentioned in this episode at:

• HSMAI: https://americas.hsmai.org/ 
• American Association National Advertisers: https://www.ana.net/ 
• Linkedin Learning: https://www.linkedin.com/learning/ 
• Google Garage Courses: https://learndigital.withgoogle.com/digitalgarage 
• Japan First Air: https://www.thenationalnews.com/lifestyle/travel/flight-to-nowhere-japan-airline-introduces-vr-trips-without-ever-leaving-the-ground-1.704963 

You can email us at [email protected]

Thanks for listening!