Peacocking! Whether you're rocking a 2-foot tall blue mohawk, taking a hard stance on something, or niching down to an uber-specific customer base, standing out is crucial to success.

Gone are the days (if they ever existed) when you could make a business, target "everyone," and see significant success. For example, a marketer specializing in rural ophthalmologist ads is more likely to be successful than someone who advertises their marketing skills to "anyone needing marketing ."Why? Because while you're excluding most people by niching down, those in your niche notice you stand out among the crowd. 

Tanner and Wyatt have a fun discussion about standing out and being noticed. The world is full of people clamoring for consumer dollars; what will make your business or idea different?  

Top Quote from today's episode "Just like in Dungeons and Dragons, most people are just NPC's, be the hero of your own story." 

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Website: www.deop.ai

Book mention: The Choice Factory by Richard Shotten

Into music by dreamscape369
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Like, Share, Subscribe, and Follow the Decentralized Opportunity podcast on Facebook, Youtube, LinkedIn, and of course, your favorite podcast provider.

Facebook: https://tinyurl.com/3bc72vb9
YouTube: https://www.youtube.com/@decentralizedopportunity/videos
LinkedIn: https://www.linkedin.com/company/decentralizedopportunity/
Website: www.deop.ai