You’ve seen the shuttered storefronts at your local mall. In 2018 alone, 70 million square feet of retail space closed. But is it really all Millennials’ fault? We don’t think so. The truth is that many brands are not only thriving, but expanding their physical footprints with more experiential destinations.

In this episode, we’ll dive into the growing trend of branded cafes. Joining us is special guest Brandon Camarda from Rapha, purveyor of cycling gear as well as tasty food and espresso.

Death of Office Spaces

Millennials. Known for avocado toast, diversity and murdering everything older people hold dear. So says the media—but Dana and Tiffany say, “nuh-uh!” Come along as these plucky designers explore how markets and brands are evolving in response to the mindsets of Millennials like them.


Each episode will take a close-up look at a so-called dying industry. They’ll give their POV, host a conversation with an industry disruptor, and wrap up by sharing their conclusions and suggestions. Grab some kale chips and join in.