Show notes
In today’s episode, host Lindsay Pinchuk is joined in conversation with The Skin Sisters, Lauren Sundick, and Brooke Moss, to discuss how they took their professional expertise as dermatology-trained Physician Assistants and created a business through online content.Together, The Skin Sisters use their 20 years of combined experience to help demystify the world of skincare. Before the pandemic, Brooke and Lauren’s business was hyperlocal. However, after lockdown was in place and in-person consultations were on hold, The Skin Sisters had to restructure their business to thrive in the digital workforce. According to The Skin Sisters, the most effective way to grow your business online is to be true to yourself. Rather than jumping on every opportunity that presents itself to you, it's best to focus only on promoting and sharing content that you believe in. When you are being authentic, your business will naturally grow.Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about using your expertise to build your brand, and additional revenue streams on social media. Learn more about the importance of patience, being yourself, and elevating products you believe in, so you can connect with others in an honest and approachable manner.Quotes• “It has been fun and interesting for us to build more of a nationwide community because pre-pandemic we were very hyper-local.” (12:25-12:37 | Brooke)• “The strongest businesses stem from the community and the trust that you build with people online.” (16:16-16:24 | Lindsay)• “You have to be your authentic self on social media, but you also have to behave the same way in real life.” (23:51-24:01 Brooke)• “It's not always about the monetary income. The feel-good effect is equally as important. There is value in doing something that feels good.” (25:20-25:32 | Lauren and Brooke)• “The honesty of being able to say that you love something is great because you know that other people will like it too. It doesn’t always have to come from a huge marketing budget.” (27:21-27:32 | Lauren)• “We do not promote products that we wouldn't use ourselves or we don't believe in.” (35:13-35:16 | Lauren)• “Be patient. It's very difficult for me to not see a result right away, but building your online communities always takes a long time.” (38:15-38:34 | Brooke)Connect with Lauren Sundick and Brooke Moss:Website | www.theskinsisters.comInstagram | http://www.instagram.com/theskinsistersCheck out the Dear FoundHer... Valentine's Day Gift Guide for the chance to win $1500+ in prizes.https://www.lindsaypinchuk.com/valentines-day-gift-guidePlease don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundherSubscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!For more from Lindsay Pinchuk:• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
