– 05:55] Opening Segment Welcome to the show; I talk about our focus over the last couple of weeks I introduce the topic for today’s episode Why did you get into Business? Everyone may have a different answer, simple or complex I go through potential reasons why someone may do Business  [05:56 – 16:01] Deepening Your Value in the Marketplace At the end of the day, we are in pursuit of happiness and life  That happiness can be connected to generating revenue  Getting services and solutions into people’s hands For many, it’s about freedom Customer satisfaction is another driver  The importance of defining your value in the marketplace, questions to answer What problem do you solve, and who are you solving it for? What is the magnitude of that problem?  Where does your market value derive from?  I give an example from Black Enterprise 85% of black-owned businesses are single owned We need to grow to the level of creating jobs for other minorities  Framing it as an American Perspective/Problem What if we created more opportunities? What would happen? If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains. See the link below to book your free consultation today.   [16:02 – 30:21] Tapping into the Opportunity to Build Up Minority We have an opportunity to build strength in numbers  Black businesses are rising exponentially How we can help each other scale  We need to start challenging our mindsets We need to shift our mindset we are thinking too small We are doing too many things and losing time to focus on building  We focus too much on lack instead of what we can create  Find things in your control and maximize them Going back to your “why” It’s not about having the answers but finding them  You need to have the resilience to stay in the game Where are you positioned to give strength to the market?  When the dust settles, what side of history are you going to be on?  Will you be the Business that finds the gaps and fills them? If not you? Then who? Final words   Tweetable Quotes: “I feel that for too long we have thought far too small… Our mindset has been so focused lack versus opportunity; so focused on what we don’t have rather than what we can create.” - Karl Sona “Business is not about having all of the answers; it’s about being willing to stay in the game long enough to go find the answers.” - Karl Sona “Are you going to be the business that never was willing to shift your business model, or are you going to be the business that was daring enough to say, ‘You know what, there is a real hole and gap in the marketplace.’” - Karl Sona Resources Mentioned:  How to Remain Optimistic About the Year Ahead - Episode Black Enterprise: Black Business Development   Sign Up for the Dear BLK CEO Executive Board Room Meeting! Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at [email protected] with any questions.    You don’t have to be anyone other than who you are to be a world-class CEO!