– 04:55] Opening Segment  I welcome James Furman to the show Bio  James shares a bit on his background  The experience of getting falsely convicted for a crime  Using the time in prison to getting educated  Motivated to use adversity as a win instead of a hinderance  James talks about how to get unstuck from the current situation  Be open to the opportunities and positive outlooks  It starts in the mind Put a plan in place  [04:56 – 15:43] Adversity to Triumph James talks about how to get unstuck from the current situation  Be open to the opportunities and positive outlooks  It starts in the mind Put a plan in place  How James left a 7-figure business  A growing desire to help businesses thrive Building a marketing agency  Working with the wrong people  James talks about building up his own business How he realized 8 hours working for himself would generate more revenue  Jumping in right at the proof of concept You need to map everything out beforehand   Book your free consultation at: The Kas Company   [15:44 – 29:26] How to Create an Irresistible Offer Getting the confidence to get yourself out into the market  What are you passionate about?  Get education around your passion Hone in on one thing  James talks about creating a new business model Losing 70% of business to COVID Pivoting to solving the problem sales process  James’ model  Working with different clients  How to achieve ‘irresistible offer status’  Make it an offer you know you can fulfil first  Lead with the biggest, scariest offer Ex: “I can guarantee a ROI in one month”  Create interest and then make it affordable  How to hedge your big offer  It’s ok to get paid while you build your program  “Escape and arrival”  What are you helping clients escape from and arrive at? Make sure you have the knowledge and expertise beforehand  Bill something someone actually wants  What’s next for the 7-Figure Growth Solution  The benefit of having things done for you  Support and coaching along the way  How to get connected with James Links below [29:27 – 32:47] Random Round James’ nomination to come on to the show  Best tip or strategy for Lead Gen? Don’t be scared to have a regular conversation People want to work with people they like  Favourite mistake when starting out in business? Talking before having the full idea  One stereotype of that needs to be done away with? That we all smoke weed and listen to hip hop! Final words        Tweetable Quotes: “If you’re putting all your eggs in one basket and you have proof of concept then you gotta believe in yourself at some point and just jump and make it happen.” James Furman “You always want to lead with the most irresistible, the biggest… the scariest offer but also something that you can fulfill, to get people in and that everyone can afford.” - James Furman  “Obviously you have to be professional, but business people are real people and people want to work with people that they like.” - James Furman Resources Mentioned:  Think and Grow Rich Journey to 7-Figures Want to connect with James? You can find him active on LinkedIn and Facebook. For proven returns on YOUR marketing dollars, head on over to https://www.mission4media.com/.  LEAVE A RATING AND REVIEW on iTunes and subscribe to get first access to every inspirational story shared on the show and share with friends and family.   Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.   You don’t have to be anyone other than who you are to be a world-class CEO!