Dear BLK CEO
Dear BLK CEO
Karl Sona
Monetizing Content by Tapping into Strategic Partnerships
35 minutes Posted Sep 21, 2021 at 11:00 am.
– 06:30] Opening Segment  I welcome the Brittani Hunter to the show Bio  What drive Brittani to become part of the solution  Naturally curious and questioning ‘But Why?’ Seeing problems that needed solving for Black workers Launching her business through LinkedIn at first Creating her own platform [06:31 – 19:56]  Being Unapologetic About Whatever You Do Brittani shares about breaking into the workforce after college  Graduating early  Realizing something isn’t for you Pivoting into media  Thoughts on how Black workers should be in media and in the workforce Be present and upfront Start telling your story  Never be apologetic about what you do  Building your brand within the organization The process of preparing to exit to go independent Planning and putting things in place  Aligning your steps with God’s plan  Following the signs    Book your free consultation at: The Kas Company   [19:57  – 31:11] Monetizing Content by Tapping into Strategic Partnerships Brittani talks about monetization of an idea  Making money through advertising  The importance of building traction  B2B on the backend  How Brittani connected with other Corporations  Figuring out the right people to go to  Surveying the audience  How to grow and scale to create more opportunities  Proper goal setting and KPI’s Connect with your audience more intimately  Small but powerful audience  Brittani’s nomination for a guest on the podcast      [31:12 – 32:28] Random Round Critical do and don’t when pitching? Do: quickly Get to the business opportunity for the listener  Don’t: spend to much time sharing your back story Stereotype about African American culture that needs to end? That Black owners and products should be discounted  Loophole to create success Using and leveraging your current skill set  How to connect to Brittani Links below  Final words         Tweetable Quotes: “You should be unapologetic about what you do, you shouldn’t have to hide it - and I feel like if you’re at a place where you have to hide it, then you’re probably not at the right place!” - Brittani Hunter  “I felt like this was something that was created for me to do. So I think prayer, bringing in friends that also are believers, was something that was needed in my journey for sure.” - Brittani Hunter “If you’re not properly setting goals or if you don’t have any KPI’s for your business, then I don’t see how you can properly scale it because you don’t have a clear direction of where you’re at or where you’re going.” - Brittani Hunter  Reach out to Brittani on Instagram and LinkedIn. Make sure you check out https://www.mogulmillennial.com/about/ if you want to get access to resources and content that will elevate your entrepreneurship.  LEAVE A RATING AND REVIEW on Itunes and subscribe to get first access to every inspirational story shared on the show and share with friends and family.   Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.   You don’t have to be anyone other than who you are to be a world-class CEO!
0:00
35:04
Download MP3
Show notes
Welcome back to another great episode of the Dear BLK CEO Podcast.   It’s time to stop hiding what you do and be present and unapologetic about it. I can’t think of a better example of this than Brittani Hunter’s story. Brittani is a culture-driven, media-tech entrepreneur that’s passionate about building products that impact, educate, and elevate the Black community. Recently, she launched the platform Mogul Millennial to help Black entrepreneurs and professionals advance in their careers through smart, actionable content, resources, and experiences. This startup has quickly grown to become a leading voice for professionals looking to elevate their careers and/or businesses and as CEO and Founder, Brittani has been listed on the Forbes #Next1000, LinkedIn Top Voice, and PVAMU 40 Under 40 list, in recognition of her incredible work.   Jump into this episode and learn from Brittani how important partnerships are, especially in the digital space, and how to monetize your content by partnering with the right people. Monetizing Content by Tapping into Strategic Partnerships: [00:0106:30] Opening Segment  I welcome the Brittani Hunter to the show Bio  What drive Brittani to become part of the solution  Naturally curious and questioning - ‘But Why?’ Seeing problems that needed solving for Black workers Launching her business through LinkedIn at first Creating her own platform [06:3119:56]  Being Unapologetic About Whatever You Do Brittani shares about breaking into the workforce after college  Graduating early  Realizing something isn’t for you Pivoting into media  Thoughts on how Black workers should be in media and in the workforce Be present and upfront Start telling your story  Never be apologetic about what you do  Building your brand within the organization The process of preparing to exit to go independent Planning and putting things in place  Aligning your steps with God’s plan  Following the signs    Book your free consultation at: The Kas Company   [19:57  – 31:11] Monetizing Content by Tapping into Strategic Partnerships Brittani talks about monetization of an idea  Making money through advertising  The importance of building traction  B2B on the backend  How Brittani connected with other Corporations  Figuring out the right people to go to  Surveying the audience  How to grow and scale to create more opportunities  Proper goal setting and KPI’s Connect with your audience more intimately  Small but powerful audience  Brittani’s nomination for a guest on the podcast      [31:1232:28] Random Round Critical do and don’t when pitching? Do: quickly Get to the business opportunity for the listener  Don’t: spend to much time sharing your back story Stereotype about African American culture that needs to end? That Black owners and products should be discounted  Loophole to create success Using and leveraging your current skill set  How to connect to Brittani Links below  Final words         Tweetable Quotes: “You should be unapologetic about what you do, you shouldn’t have to hide it - and I feel like if you’re at a place where you have to hide it, then you’re probably not at the right place!” - Brittani Hunter  “I felt like this was something that was created for me to do. So I think prayer, bringing in friends that also are believers, was something that was needed in my journey for sure.” - Brittani Hunter “If you’re not properly setting goals or if you don’t have any KPI’s for your business, then I don’t see how you can properly scale it because you don’t have a clear direction of where you’re at or where you’re going.” - Brittani Hunter  Reach out to Brittani on Instagram and LinkedIn. Make sure you check out https://www.mogulmillennial.com/about/ if you want to get access to resources and content that will elevate your entrepreneurship.  LEAVE A RATING AND REVIEW on Itunes and subscribe to get first access to every inspirational story shared on the show and share with friends and family.   Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.   You don’t have to be anyone other than who you are to be a world-class CEO!