Show notes
Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona! Here’s the thing: you know you have solutions to problems organizations face, but too often we see ourselves knocking on doors with our hands out rather than creating strategic partnerships. While it’s nice to get a little capital in the pocket, I truly believe it’s time to stop selling ourselves short and think of the long term strategies that will yield long term possibilities. In this episode of the minority inclusion series, I want to focus in on the idea of presenting solid business justifications that support the kind of partnerships that open the door for more minorities to participate in the marketplace. Be sure to dive right in and get these insights that will help you break down some doors and start presenting business justifications that will actively propel minorities in the workforce and create strategic partnerships. [00:01 – 05:40] Opening Segment I talk about my passion for this podcast show and my vision for change Minority inclusion series recap Part IV Job creation among minorities Today’s focus: Business justification [05:41 – 19:08] Presenting Business Justification Why should someone partner or ally with you? Go passed just philanthropy Think long term possibilities How this relates to the value chain Minority Inclusion Part V Why you shouldn’t sell yourself short Minorities are quickly becoming the majority Organizations are looking to sell to people just like you How to qualify where a business is Do your research Most organizations don’t know who to call Be the disruptive solution Noting the differences in generations Things are changing in the business world Learn what the organization cares about If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains. See the link below to book your free consultation today [19:09 – 33:25] How to Actively Create Strategic Partnerships People are motivated more by fear than excitement How can you use ethical persuasion? What is at stake for the organization? What are their competitors doing? Closing the Wealth Gap It requires FULL participation of minorities in the workforce We are navigating a broken model How to overcome the challenges we face 1. Clear understanding of our value 2. Seek to move further up the value chain 3. Nurture the relationships you make Help others BE and DO better Feel free to start with me! Shoot me an email at [email protected] and let’s talk Final words Tweetable Quotes: “I truly believe that one of the biggest challenges holding us back… is the fact that some of these decision makers in these organizations just don’t know who to call.” - Karl Sona “Disruption is everywhere, that’s the beautiful thing about us as entrepreneurs. We look at where organizations are missing the mark and we look at opportunities to improve.” - Karl Sona “Position yourself to be the key-partner that they’re missing right now or the key consultant that can actually take them to the new level they ultimately want to go to.” - Karl Sona If you love the content, please be sure to subscribe below for more access to the empowering conversations of black CEOs and founders. Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at [email protected] with any questions. You don’t have to be anyone other than who you are to be a world-class CEO!