Show notes
Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona! There are major corporations and people at the top looking for us, so it’s about time we start inserting ourselves into the conversation. In the last episode we talked about the value chain and how to participate in it. Today we’re taking it a step further and learning how to actually move up that value chain and get closer to the source. No one can, or even should, build a scalable business on their own, and once you start laying the foundation for high level relationships, you can start getting into high level money. Jump in and let’s talk more about relationship building further up your value chain. [00:01 – 05:18] Opening Segment I talk about my passion for this podcast show and my vision for change Minority inclusion series recap Part I Part II Part III Part IV Job creation among minorities Today’s focus [05:19 – 12:17] Relationship Building Further Up Your Value Chain What happens when you’re closer to the source of the chain More control, more profit Competitive advantage Examples of getting further up the chain The gaps in our current business networking Correcting the issues People are looking for us Take advantage of the competitive edge It’s time to insert ourselves into the conversation If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains. See the link below to book your free consultation today [12:18 – 24:29] Getting Further Up the Value Chain You have to be proactive Example from my experience Disrupt the fear of risk through relationships Start taking initiative Connect and build relationships Know, like, and trust Figure out the people you need to know Build interest, and be interested Don’t be afraid to educate Getting high level money Build the foundation first Delegation within the organization Start testing the waters - validate the pain points Get your ‘Black Swan’ moment People are looking to open and partner up more than ever Don’t undersell yourself You have the solutions to problems Feel free to start with me! Shoot me an email at [email protected] and let’s talk Final words Tweetable Quotes: “The closer you are to the source, the more you control the value chain the more profitable you can be.” - Karl Sona “A lot of these corporations are looking to connect with people just like us. So, doesn’t it make sense for us to be part of the way that they create and deliver that value in the market…?” - Karl Sona “At the end of the day, business is all about building relationships. Getting the sale is all about people knowing you and trusting and wanting to ultimately buy from you because they know, like and trust you.” - Karl Sona Resources Mentioned: Way of the Wolf If you love the content, please be sure to subscribe below for more access to the empowering conversations of black CEOs and founders. Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. You don’t have to be anyone other than who you are to be a world-class CEO!