In the entrepreneurial world, every journey is unique. Alexander Jekowsky’s path from aspiring baseball player to tech entrepreneur was marked by unexpected turns, unrelenting passion, and an affinity for solving unconventional problems. In this riveting interview, he talks about vertical integration, verticalizing in the SaaS industry, and ultimately disrupting an industry many would consider far from glamorous—laundry. His company, Cents, has attracted investment from top-tier investors like Camber Creek, Contrarian Thinking Capital, Derive Ventures Management Company, and FJ Labs.