DEALER TALK
DEALER TALK
Herb Anderson
Demystifying Digital Retailing
20 minutes Posted Mar 16, 2024 at 12:32 am.
Introduction.
What Digital Retailing Was Meant to Be
What process have you created for digital retailing?
Not having the proper process for digital retailing perpetuates the stigma in our industry.
Customer Use of DR Tool: Potential Pitfalls
My Digital Retail strategy
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20:41
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Show notes
In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.
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