Ben Callaghan is Senior Director of Brand and Client at Goodroot!

What Ben is interested in is converting future vision into real business value – powering the confidence of business leaders and inspiring engagement from partners, customers, and influencers.

Armed with years of experience in strategy, organisational consulting, and brand systems, Ben and I will de-mystify how design can drive purpose!

🎙 In today’s episode with Ben Callaghan, we discuss…

… his relationship to design, which is very much a catalyser to reaching goals beyond anything you could have imagined possible 💡

1) Ben’s entrepreneurial journey building Avant Skis 🎿

• What was the place of design in this project?
• How has design been a lever to push beyond your limits?
• Did you take design beyond the only process of making skis?
• Would you have done something differently?

2) From entrepreneur to consultant at Fathom💡

• How has Fathom evolved over time, from a traditional marketing shop to a consulting agency driving change, innovation and purpose?
• What is Future Design?
• How do you design artefacts of purpose?
• How to spark change within a 100 yo organisation?
• Have you been facing resistance? What are the challenges you faced?
• How do you quantify the progress being made / ROI?

3) Using design to improve healthcare at Goodroot 🏥

• How to build engagement from language?
• Has it been easy to advocate your work as Goodroot was already interested in design?
• What is the difference between designing from the outside vs the inside?

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To read the highlights of the interview as well as everything that has been said off the record #TGIW #OTR!

👁 You are listening to De-mystify

Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions!

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