I’ve been fortunate enough to be successful throughout my career by having a core understanding of how to sell. Now as a realtor, I’m always selling. You see me selling my expertise on social media, my marketing initiatives, and showcasing myself to potential clients that I am the person to get them the best deal on a real estate property.

In this episode, we’re getting into the psychology of selling. Owen and I love Chris Voss’ book ‘Never Split The Difference.’ Our conversation mirrors the concepts he shares in the book while adding some examples we’ve applied the concepts in real-life scenarios.

We speak about:

• Sales frameworks for real estate agents
• Making a successful cold call
• Techniques for negotiation
• Using open-ended questions
• Mirroring
• The power of NO
• Emotional drivers within the sales process

Don’t forget to rate & review the podcast. Connect on social media at @davidcinelli_realtor for more content and any questions you may have on the market, and the show! See you next week!