From the middenning of mass culture to AI upturning our perceived reality and conspiracy theories hitting the mainstream, a lot of things formerly thought to be marginal, fringe and countercultural are now common consumption. At the same time, there seems to be this pervasive sense of weirdness in the air, which is apparent in the content we share, the memes we consume and a general shift towards the supernatural, the paranormal and occult. 

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