Heber Cannon is a Filmmaker, Fitness YouTuber, and one of “The Buttery Bros." The Buttery Bros have produced and directed five of the world's leading fitness documentaries, have outpaced some world-leading athletes, and have had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit.
The Buttery Bros have become well-known for their entertaining and insightful coverage of various CrossFit events, competitions, and behind-the-scenes moments with top athletes in the fitness community.
Heber has a passion for promoting a healthy and active lifestyle, inspiring and entertaining others through his content, and creating “all butter, all the time.”
In this conversation, we dive deeper into how he landed a job at CrossFit only to be let go, the truth of what life as a full-time creator looks like, how he balances a busy work schedule with family life, and much more.
Key Points:
- Growing up in the Mormon LDS Church and how it has shaped him in his life
- The pros and cons of living a completely sober life
- How the Buttery Bros got started on YouTube
- Why the Bros were let go by CrossFit
- How to stay creative when your back is against the wall
- Moving his family into his parent's basement in his 30s to keep a dream alive
- A surefire way to develop more confidence
- How to separate yourself in a saturated market like fitness
- Why CrossFit is the most optimal way to train
- How he has developed stronger relationships with his wife and sons while running his businesses
- Knowing when to prioritize different areas of your life over others at certain times
- The concept of “Dude Days” with his sons
- What goes into the creation process for a Buttery Bros video
- Creating short-form vs. long-form videos
- Dream video projects if money wasn’t an issue
- Heber’s definition of Pure Ambition
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