Jimmy DeCicco is the Co-Founder and Chief Brand Officer of Supercoffee: a bottled coffee company that mass produces positive energy. He is also the Co-Founder of the Cedar Trunk Ranch and has been featured as one of Forbes's 30 Under 30. After his younger brother had the idea to make a healthy and high-protein coffee drink as an alternative to the sugary drinks that have become standardized in America, he quit his high-paying Wall Street finance job to build a business with his brothers.
From humble beginnings pouring samples and delivering orders out of the back of a van, Jimmy has helped scale Supercoffee from a dorm room idea to a household name that can be found in over 40,000 stores nationwide.
In this episode, he shares how the brothers turned a $30k investment from their Aunt into a company now valued at over $500 million and how living by the philosophy of working hard and being nice to people, he and his brothers have been able to create a healthy and delicious product that has removed over 20 million lbs. of sugar from the American diet.
Key Points:
- How working hard and being nice to people can amplify your life
- Leaning on your family for support when starting a business
- Why you should take more risks and not be afraid of failure
- Quitting a full-time high-paying job to start a business with his brothers
- Lessons learned from getting turned down on Shark Tank
- Building a brand centered around positive energy and community
- Buying a ranch and turning it into a health and wellness playground
- Do things you love doing and you’ll attract a community of like-minded people
- Recognizing distractions from opportunities and knowing what to say yes and no to
- Finding the right mentors to help you get what you want
- Healthy habits to adopt in life to be at your best
- The benefits of training for a physical event
- How Jimmy takes care of his mental, physical, and spiritual health
- Jimmy’s definition of ambition
Links to all things Jimmy:
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