This week, Eli, Trey, and Clara are talking about what seems to be a growing existential crisis in the ill-defined world of “cultural strategy:” Who is it really for? What does it really mean? And as youth-led protests swell from Marseille to New Delhi, to what extent is “cultural strategy” helping to shape (or better) society in any meaningful, material way?We talk about Matt Klein’s recent “State of Cultural Strategy” poll, WGSN threatening to sue for “proprietary trend IP,” paying $1,000 to “define taste and culture,” industrial piping, and much more.IG: <a href="https://www.instagram.com/sideprojects__/" rel="noopener noreferrer" target="_blank">@sideprojects__</a>YouTube: <a href="https://www.youtube.com/@SideProjectsPodcast" rel="noopener noreferrer" target="_blank">@SideProjectsPodcast</a>Substack: <a href="https://sideprojectsco.substack.com/" rel="noopener noreferrer" target="_blank">https://sideprojectsco.substack.com/</a>&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This Documentary Is the Psychopath-Off of the Year

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.