Georgia Jaffe is the founder of <a href="https://www.instagram.com/indiehourzz/" rel="noopener noreferrer" target="_blank">Indie Hourzz:</a> an online music, media, and culture platform which hosts intimate live sessions, concerts, and more. We spoke with her about hosting shows in her college apartment, cold-calling the Coca-Cola hotline, whether there are still regional differences in music scenes, and how to build an audience that trusts your point of view. IG: <a href="https://www.instagram.com/sideprojects__/" rel="noopener noreferrer" target="_blank">@sideprojects__</a>YouTube: <a href="https://www.youtube.com/@SideProjectsPodcast" rel="noopener noreferrer" target="_blank">@SideProjectsPodcast</a>Substack: <a href="https://sideprojectsco.substack.com/" rel="noopener noreferrer" target="_blank">https://sideprojectsco.substack.com/</a>&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

One Novelty Popcorn Bucket to Rule Them All

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.