Hypnotist and hypnosis instructor Désirée Eckert joins Eli and Clara to talk about the trance states we enter every day (scrolling on our phones for one) and why building our awareness of trance is a useful tool for seeing both how our attention is extracted and how we can reclaim it. We discuss the infinite scroll, quitting cigarettes, prescription drug commercials, The Twilight Zone, hate-reading IG comments, the Folgers jingle, and more examples of how hypnotic inductions and trance states appear in advertising and on our screens. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.