Matt Klein is a cultural theorist, strategist and author of online publication, ZINE. On a wide-ranging episode, we discuss: navigating mountains of semiotic pollution as we enter the throes of “trend reporting” season, bombing the “Trend Proficiency Assessment,”  his latest (physical) zine, “Audience Capture,” starting an online seminar with Marshall McLuhan’s grandson, and the cultural ripple effects of drugs like Ozempic. Be sure to check out more of Matt’s work at <a href="https://kleinkleinklein.com/">https://kleinkleinklein.com/</a> and subscribe to his newsletter, ZINE, at <a href="https://zine.kleinkleinklein.com/">https://zine.kleinkleinklein.com/</a>. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Our Stanley Cup Runneth Over

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.