Which brands are “most likely to reignite your ‘experimental phase’” or “climb a fence to score a hoodie?”. On the latest episode of Day One FM, the crew is joined by journalist-turned-social-strategist Sara Wilson, founder &amp; principal of <a href="https://www.swprojects.co/">SW Projects</a>, to chat through the report she co-authored, <a href="https://www.thebrandyearbook.com/">The Brand Yearbook</a>, it's class of 2022 superlatives and the nostalgic companies primed for a comeback among younger consumers.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

AI-pocalypse: How concerned should we be about sentient AI and runaway Chatbots?

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.