Show notes
In this episode of Re-Define, Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it takes to actually scale, what’s working in marketing today, and how Roof Max became a high-margin, low-maintenance business opportunity worth watching.03:10 – Catching Up With Gene VulpeA friendship forged in marketing and past episodes.06:45 – COVID's Business Impact: The Silver LiningHow the pandemic unexpectedly boosted Gene’s business and changed his focus.14:20 – Real Estate Shut Down: PA vs. COState-by-state chaos and the essential vs. non-essential debate.21:00 – Post-COVID Mindset & Psychological Impact on KidsGene opens up about family life during lockdown.27:40 – Real Estate, Interest Rates & Artificial InflationHow rates and demand changed the game—and fooled some agents.33:30 – Zoom Culture & The Remote RevolutionLess windshield time, more productivity—and why Zoom dominates.36:20 – The AI Explosion: Tools vs. TalkGene breaks down how to actually use AI, not just talk about it.44:05 – Real Estate + AI: The Human AdvantageHow Eli and Will are using AI to better serve clients without losing the human element.51:30 – AI Prompting: Garbage In, Garbage OutWhy quality questions matter more than ever with AI.57:00 – AI in Real Estate Systems & MarketingDetailed look at embedding AI into CRMs, calls, emails, and campaigns.1:04:00 – Trades Are the Future: A Message to Young EntrepreneursWhy HVAC and plumbing might just be the next tech wave.1:09:10 – Roof Max: A Real Solution for Real EstateGene explains his roof rejuvenation business and how it helps homeowners and agents.1:19:45 – Real Estate Deals, Inspections, and the Roof Fix GapHow Roof Max fits into real-world deal-making and client satisfaction.1:25:30 – 2025 Goals & the AI Marketing OverhaulGene’s focus on AI, rebranding his agency, and making real passive income.1:30:10 – Phillies, Football, and the “Brotherly Shove”Sports trash talk, Bryce Harper’s tears, and the love/hate with Philly fans.1:37:00 – Where to Find Gene + Final ThoughtsGene shares how to connect and what’s next for him in business and life.