&nbsp;Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view. 

My approach was to look at in this way: 

<ul>
 <li>what is mymagic?</li>
 <li>How does it work?</li>
 <li>Rollout, costs, and questions</li>
 <li>Patents driving it</li>
 <li>customer relationship management</li>
 <li>Pros and Cons</li>
 <li>My thoughts 
 
In the podcast, I quote from several articles. Including:</li>
 <li><a href="http://www.nytimes.com/2013/01/07/business/media/at-disney-parks-a-bracelet-meant-to-build-loyalty-and-sales.html?ref=brooksbarnes">At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)</a> 
</li>
 <li><a href="http://www.qualitylogoproducts.com/blog/branding-lessons-disney-world-designing-experience-pt1/">Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience</a> 
</li>
 <li><a href="http://www.outpostorlando.com/how-the-magicband-and-mymagic-works/">How the MagicBand and MyMagic+ Works</a></li>
</ul>

Episode #158 - Enjoying a day at the parks

Dave takes a specific topic related to WDW and breaks it down in a short, portable format.