We’ve all heard the numbers: Consumer confidence is down, retail sales are down.  And for many of us, the markets we serve are down, as well.  There is an important relationship to note here.  Confidence – an attitude – is down, so sales are down.  When confidence is up, sales follow. 

The principle at work here is this: Our actions follow our attitudes.  The relationship between actions and attitudes is so close, that the two go hand-in-hand, and our actions can be seen as outward expressions of our attitudes.

OK, so what does that have to do with you?  Here’s what:  If the markets you serve are down, that action (lack of buying) is a result of an attitude (lack of confidence).  And you can influence that attitude, and be part of the solution, or be influenced by it, and thus contribute to the problem.