Today, marketing teams need to stop collecting all data by default and instead think about &quot;What&apos;s the right data?&quot;.What data is required to drive:<ul><li>Effective customer engagement</li><li>Personalization</li><li>Proper customer marketing outcomes</li></ul>According to Steven Aldrich of Ragnarok, many teams have built a model where they&apos;re collecting everything but then found after an audit that nobody was using it.Check out the podcast to learn more.

Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group

Data Unlocked is a place where we share cutting-edge CRM strategies and tips for improving your marketing using customer data. Hosted by Jason Davis, this podcast will be your ultimate guide through the vast and complex world of digital marketing. We also have a cluster of experienced marketing minds lined up on our guest list, eager to share their success stories and CRM wins. All to help YOU drive better marketing with better data. Be sure to follow so you never miss an episode! Data Unlocked is brought to you by Simon Data. Learn more at: https://simondata.com/platform