Briht Data (Formerly Luminati Networks) CEO Or Lenchner joins our co-hosts Phil and Omri and shares his unique story about how he joined the company in the first place. Together they discuss the creative ways in which smart investors leverage Alt-Data to gain a competitive edge and how 2020 ushered a massive digital transformation in retail. Finally, Or details his continuous efforts to establish proper regulation for the data collection market. **Bonus** - where can you buy the best T-shirts online in 2021?