In this podcast, we discuss:

1. Top challenges and opportunities financial services marketing leaders are experiencing
2. Role of data and metrics in consumer journey
3. Specific strategies to address financial services growth challenges
4. Email marketing strategies for Financial Services companies
5. Role of AI in modern marketing

Mika is a growth marketing thought leader in financial services space where she is passionate about helping companies with modern data-informed marketing. Mika does this with significant breadth and depth of strategic management and hands-on experience across marketing communications, channel, digital, social media, mobile, and emerging marketing technologies.

Mika has also presented at several marketing conferences and training events. Mika's Linkedin: https://www.linkedin.com/in/mikacarter