Peter Nelson, CEO of UnDelay.io, and I sat to discuss Adaptive Design and it’s impact on Conversion Optimization. Peter brings a breath of experience to Marketing Technology space and it was fun sitting down with him to discuss everything from his entrepreneurial philosophy to his home in Norway...
 
Interesting gems of knowledge I picked up:
 
<ul>
<li>How to get unicorn conversion rate for mobile devices...</li>
<li>What is Adaptive Design and how does it differ from responsive design?</li>
<li>Mobile specific calls to actions and navigation features...</li>
<li>How to effectively use sticky header and footer in mobile design?</li>
<li>How to cut testing time by more than half so you can fit more tests in your testing calendar!</li>
</ul>
References:
<a href="http://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate">Wordstream Study on Mobile Click Distribution</a>
Link to Peter’s Company: <a href="http://undelay.io/">UnDelay.io</a>

Ben Spooner on Dashboard Building Process: Inception to Autonomous Decision Making

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