Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
Episodes
About
Reviews
Promote
Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar
27 minutes Posted Jul 15, 2025 at 11:07 am.
) Experience in trends and futures at Kantar aids in predicting consumer values.
) Consumer spending is strong, but sentiment is recessionary amid uncertainty.
) Consumers seek familiarity and reassurance from brands over novelty.
) Consumers prefer brands focused on well-being and personalization.
) Gen Z prioritizes mental health and values digital convenience.
) Gen Z’s tech-driven shopping requires marketing to algorithms.
) Curating market data to refine key insights and filter noise.
) AI will automate research tasks, shifting insights to focus on growth.
) Future insights roles will prioritize strategic growth over pure research.
0:00
27:32
Download MP3
Show notes
On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights.
Key Takeaways:
(
(
(
(
(
(
(
(
(
Resources Mentioned:
Kantar
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
This podcast uses Blubrry for stats, and dynamic audio, and Blubrry for stats. Learn more on this podcast's About tab. Dynamic Audio may cause this episode's timestamps to be slightly off.
← See all 257 episodes of Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Podbay © 2026 Fancy Soups
About