Why In-the-Moment Data Matters with James Turner of Delineate from Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima Vasa

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Why In-the-Moment Data Matters with James Turner of Delineate

32 minutes Posted Feb 11, 2025 at 10:54 am.

) Started as a mining engineer before transitioning to data mining.

) Industry disruption in the 2010s drove significant changes.

) Speed, quality and cost efficiency reshape client research.

) Successful disruptors reshape categories with innovative, lasting ideas.

) Scaling innovation is tricky, even for large companies.

) Old survey designs create noise and reduce data quality.

) Human touch remains vital in interpreting client reporting.

) Situational research helps with product innovation and demand space.

) AI co-pilots are creating significant momentum in the research industry.

) Research now stands at the forefront of the data ecosystem.

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On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile, technology-driven approaches.

Key Takeaways:

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Resources Mentioned:

Delineate Website

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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

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