Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter from Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima Vasa

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Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter

29 minutes Posted Jan 17, 2024 at 12:55 pm.

) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.

) Amishi’s career evolution, specifically her roles at Frito Lay and AOL, and how experiencing both client and supplier sides of the industry affected her.

) The inception of NAILBITER, aimed at observing consumers’ decision-making processes in real-time.

) Utilizing video as a primary tool for gathering unfiltered shopper insights.

) NAILBITER’s unique approach in tagging and quantifying vast consumer data from videos.

) Product placement and retail strategies significantly impact sales and consumer choices.

) The shift in retailer dynamics and the increasing significance of shopper insights.

) The evolving nature of consumer behavior in an omnichannel shopping environment.

) The impact of COVID-19 on shopper behavior and the need for adaptable strategies.

) The integration and challenges of AI in market research.

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Show notes

On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.

Key Takeaways:

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Resources Mentioned:

NAILBITER

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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

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