Born on April 1st and raised in a town that gambled on cow poop, Joel Willis began his editorial career with a dad blog called the Glad Stork. From there, after years as a contributing writer at Scary Mommy, he was tapped to pilot The Dad as its editor-in-chief in 2017.

We talk about the content and strategies that built a platform of two million Instagram followers, integrating with its new step-brother Fatherly, and how dad jokes can be deployed as "the neutron bomb of conversation."