Cybersecurity Unplugged
Cybersecurity Unplugged
CyberTheory
Brand Narratives and Awareness in Cybersecurity
24 minutes Posted Jan 19, 2022 at 2:00 pm.
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Show notes

Kyle Flaherty is the SVP of global marketing for Cybereason and a tech executive who is known for launching high-profile technology startups with four successful exits. In today's episode of Cybersecurity Unplugged, Flaherty discusses:

  • The impact of Cybereason's brand;
  • Importance of brand campaign awareness
  • Effective brand campaigns to focus on and why.