Cybersecurity Unplugged
Cybersecurity Unplugged
CyberTheory
Making Cybersecurity Marketing People Centric
23 minutes Posted Dec 8, 2021 at 6:41 pm.
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Show notes

Sherry Lowe is the distinguished chief marketing officer at Exabeam. She was also the former CMO at Expanse and served in a similar role at Druva and Splunk.

In this episode of Cybersecurity Unplugged, Lowe discusses:

  • Standing out in a market full of lookalikes;
  • Not allowing a focus on metrics to run and ruin marketing efforts;
  • Eliminating the competitive nature between sales and marketing.